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Most brands struggle to ensure brand visibility and product availability in a multi-brand environment. Even single-brand showrooms have a tough time implementing their brand’s store guidelines effectively.
Retail execution across vast geographies, with multiple stakeholders from within the brand and retail ecosystem, makes it challenging.
Poor knowledge/training, leakages, wastage and/or limited monitoring, often lead to less than the desired execution quality and hence lower then intended customer readiness levels.
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Ubora: Visuals-enabled solutions to help improve brands ‘Customer readiness’
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Sales, Retail marketing teams
Area Sales/Retail marketing teams
Last mile retail execution teams
Promoters/Outlet Sales Manager/Retailer
Looking to improve your ‘Customer readiness’?
Discover how Ubora can help you be ‘Customer ready’ at physical points of retail.
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Showrooms, Service Centers, Shop-in-Shop, Branches, Fuel stations, ATMs, QSRs, Service Centers, Healthcare, Gyms, Salons
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Small retailers, kirana shops, large format retailers
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Enabling platform and Services including AI/ML, for new solutions/Custom needs
Ubora Platform
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Field team’s attendance, journey plans, trainings, outlet’s historical information, team productivity
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In-app visual guidance, InstaTraining/InstaQuiz, alerts for upcoming activities for timely and quality execution (Hygiene execution, Windows/Campaigns, Events)
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Measurement of availability, visibility, branding, hygiene using authentic visuals and data
Visual audit with AI/Tech assisted modules
InstaAudit for surprise checks
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Monitoring of presence and usage of brand provided assets like visicoolers, trial/tester/demo products, mobile phones
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Virtual Market view
In-store execution scorecards with gaps and improvement areas
Leaderboards and trends
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Insta Surveys/Poll to leverage your existing teams in the field to collect data on your new initiatives, retailers reaction to schemes and more..
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Intelligence on new launches, marketing initiatives, price changes, offers/promotions from competition in a multi-brand environment. Online analytics included
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AI/CV based measurement for large scale; shelf share, visibility share, visicooler planograms, promotion executions etc.
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Enables data to be pulled from client’s Sales/CRM systems, Power BI and deliver analytics/data for client’s data lakes
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Managed services to ensure you can realize the full potential of the solution.
From customisation, to driving adoption. ensuring your success each time.
Program and data change management
Program coordination
A Single Point of Contact (SPOC) assigned to each account to ensure clients get the most out of the Ubora platform and services.
Program adoption support
As the platform is rolled-out, Ubora services monitor the use of the platform and do outbound calling to ensure that users understand what needs to be done and have no reasons not to use the system.
1-800 support ensures continuous usage of the system.
Data change management
50% of the retail execution platforms fail simply because no one updates the data for users/outlets in time. We ensure that data is up-to-date, users are added/removed, outlets are added/removed and any plan changes to execution are updated in the system in a timely fashion.
Visual audits service
Tech-assisted, human driven audits for situations where AI may not provide the accuracy desired (for e.g., fast changing retail environment like General Trade). Complete platform driven visual audits eliminating scope for manual errors.
Custom analytics service
Consulting service that provides a periodic deep dive into execution data for senior management of clients, to get insights into the trends and impacts of execution on sales etc.
Field audits service
For brands, who need third-party field audits, a platform-based paperless authentic field audit service in 60+ cities in India, via locally stationed trained field teams.. Uber of retail audits..
Ubora Advantages
SaaS platform based solutions improves ROI of your retail execution and investments
Improve organisation's retail execution capabilities
Visual-based training/quiz results plus measurement feedback to frontline team to improve on-the-job.
View your outlet, as the customer would see it
Get a virtual view of the markets & outlets, updated live as visits happen. Reduces the need to travel; view own and competitive activities remotely.
Get 'Customer Readiness' scores to drive improvements
Get structured metrics, with specific feedback and gaps to drive pin-pointed improvements.
Get force multiplier effect for area teams
Reduce travel for area teams/front-line managers. Make their visits productive in the outlet with readily available scores/gaps on the Ubora App.
Separate execution from measurement, innovatively
Ubora SaaS platform is a third-party platform, independent of execution teams (typically outsourced VM agencies or distributor teams), thus bringing in maker-checker controls into retail execution.
Improve the ROI of your existing investments
Preventing wastage (people, materials), enables you to get more out of teams, helps deliver timely execution with quality (campaigns, new product launches), allows control of incentives & payments only for ‘real work’ (e.g. Retailers for space/windows, Teams for productivity etc).
Plan your investments better
Get data about execution quality. Use analytics to help find root causes and frequent problems to change your plan and/or take corrective actions.
Flexible to accommodate your specific needs
Configurable for most needs of the brands; can dynamically extend the functionality and scale-up deployment, as your needs increase.
Quick Configuration and start within weeks
Tools to configure and roll-out fast, within weeks, not months.
Start seeing impact within 2 months
Impact of platform, including improvement in scores and is increase in visit frequency is visible from 2nd month itself.
Proven solutions hosted with AWS cloud
Solution in use at large scale. Hosted with AWS cloud, world’s leading hosting provider. Redundant and scalable infrastructure means uninterrupted services to our clients.
Ubora Solution for single-brand showrooms
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Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.
Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.
The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.
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Ongoing Branding, Visual merchandising, Hygiene, Signages
Promotions, Season Displays
Trial, Demo, Test Products & Assets
Store infrastructure and upkeep
Area team productivity and training
Store team Training & Testing, Incentives
Surveys & polls
Customer feedback
Successful Ubora Showroom cases
Automotive - 2 Wheeler Company
1000+ franchised showrooms across 240 cities
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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions
IT/Mobile Company
500+ franchised & own showrooms across 3 outlet formats
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Brand identity, in-store displays, retail asset utilization
Store execution scorecard with leaderboard delivered every month
Footwear Company
800+ Showrooms, across 200+ cities
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Multiple brands, in-store execution around new arrivals, promotions, brand identity, morning checklist, store infrastructure etc.
Store execution scorecard with leaderboard delivered every month
Ubora Solution for Multi-brand outlets
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Whether the outlets are brand owned or franchised, the ultimate responsibility to ensure the outlet is ‘customer ready’ to deliver the desired experience falls on the Brand.
Timely availability & visibility of your products and promotions to customers, store hygiene and upkeep, brand & product awareness of sales staff, effective interactions with customers are the key drivers of your ‘customer readiness’.
The knowledge, training and productivity of your area & store team and the effective use of expensive marketing materials defines how efficiently you are able to use your budgets to deliver the ‘customer readiness’ at your outlets.
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Retail execution team productivity and training
Paid display windows (ongoing / seasonal)
Availability, facings, shelf share
POSM, signages
Trial, Demo, Test Products & Assets
Retailer / Promoter training & testing
Competitive intelligence and quick surveys
Digital direct retailer payouts
Successful Ubora Multi-brand solution cases
IT/Mobile Company
35,000+ outlets across 7 sales channels & 6 countries, 3000+ merchandisers (agency, distributor teams)
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Productivity monitoring, planogram compliance (SKUs, hotspots), demo products, promotions
Liqour Company
50,000+ outlets, on-trade and off-trade channels, 500+ sales/relationship team
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Productivity monitoring, planogram compliance (SKUs, hotspots), product pricing, promotions
FMCG Company
75,000+ outlets across 6 channels, 5 visibility programs, 4 different product categories, 800+ visual merchandiser team
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Productivity monitoring, planogram compliance (visibility, brand share)
Electrical Appliances
10,000+ outlets, 170 sales team
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Promotions windows execution monitoring
Focussed FMCG Company
5,000+ outlets, 300 sales team
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Promotions windows execution monitoring and direct incentive transfer to retailer
Tobacco Company
40,000+ key outlets, 400+ people relationship team
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Productivity monitoring, in-store assets usage, competition tracking, brand surveys
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Check out what our clients have to say about us
I have experienced the Ubora platform and services across multiple organisations.
A few years back we executed a visibility program to ensure brand presence in ~35K outlets. The key challenge was to ensure good in-store execution. Ubora platform helped us get real-time insights into the program execution quality, very innovatively and efficiently, helping us take quick corrective action. Presently, we are deploying it for ensuring ‘perfect customer experiences’ at our stores.
Ubora has been a true partner for us and has helped us standardize our visual merchandising display norms and customer experience across our dealerships. The team helped us with a customised solution on a platform that is already unique in its offering. The high level of support provided helped us overcome the initial inertia in the adoption of the platform and helped gain scale. The program has helped us get authentic metrics that provide an in-depth understanding of merchandising gaps at an outlet level, thus assisting continuous improvements. I believe we are on the path to standardizing our brand experience across channels with the program and the continuous support and inputs from the Ubora team are appreciated.
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Discover how the Ubora can help you be “Customer ready” at physical points of retail.
